TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and niche players serving get more info as leading platforms. As viewer preferences shift, rivalry between conventi